What does CoSchedule

Blogging and Social Media Marketing with CoSchedule

Content marketing can only be successful in the long term if you make your work easier and simplify routine activities. We used until April 2017CoSchedule for many of our customers and in our own blog, especially for the efficient planning of social media posts.

Update April 2017: In the meantime, CoSchedule has discredited itself through poor service, excessive prices and non-compliance with contracts. We have canceled and converted all accounts. We will report here which ones are better Alternatives to CoSchedule we can recommend practical tests after a few weeks.

What is CoSchedule and what can this tool be used for in content marketing?

CoSchedule is a plugin for WordPress that simplifies editorial planning in small teams and with external employees. You don't have to be logged in to WordPress to use the tool. In this way, users can create posts, schedule them and write the appropriate social media posts even without WordPress access. The practical calendar view makes it possible to always keep track of all planned blog posts and social media posts.

Editorial planning with CoSchedule

In CoSchedule you have the possibility to plan new blog posts directly in the calendar. These are created there at the same time through the WordPress link.

We usually proceed as follows when planning the topics of our blogs: After the rough structuring and keyword research, we create an editorial plan in Excel that contains all the key points for each planned blog post: publication date, working title, keyword (s), author, notes on the content or notes to good sources, author and status. We plan all blog posts about six months in advance and then coordinate this editorial plan with our customers.

In the next step, the contributions are created as drafts in WordPress. With CoSchedule this is done with just a few clicks. The author, (working) title, category, publication date and status of the article are entered in the input mask. Planned contributions can easily be moved to another date at any time using drag & drop.

What we are missing is a tabular view of the planned contributions, which would save us the tedious work with Excel tables.

Social media management with CoSchedule

The most important function of CoSchedule for us is the planning of social media posts. Small drawback is that only certain social media channels can be integrated: Facebook, Twitter, LinkedIn and Google+. Unfortunately, XING, which for many of our customers is a more important network than LinkedIn, cannot be linked.

The big advantage is that the social media posts can be created and scheduled without the user having to log into the various platforms. The input mask is used to select where and when the post should appear and what type it is: plain text, a photo or a link. Then the post text is entered and the preview image and the preview text to be displayed are selected.

The publication date of the social media posts is set depending on the blog post: Simultaneously, on the same day at a different time, the next day, 3 days later ... There are no limits here.

The planned social media posts of a post are displayed as a “social queue” directly in the input mask and in WordPress in the edit mode of the blog post. In addition, you can also display all the posts for a period in the calendar view. For example, you can see at a glance on which day nothing has been planned. Here you can promote old blog posts again with just a few clicks or post other posts completely independently of a specific blog post.

Project management with CoSchedule

CoSchedule also offers the option of defining tasks and responsibilities for each contribution. The comment function can be used to clarify questions and comments on individual blog posts or posts.

Since we switched our entire project management to a professional project management tool a few months ago, we no longer use these functions here.

Small teams without an additional project planning tool can integrate the task function very well into their processes.

The CoSchedule pricing system

There are different payment options for the tool. The cheapest option currently costs 12 x $ 30 (instead of the previous $ 15) annual payment or $ 39 with monthly payment. The prices are staggered and depend on the number of users and external employees as well as the number of linked social media profiles. If it was an interesting tool until recently, it is no longer a good offer as of April 2017. From 2 users per WordPress blog and more than 10 social media profiles, the fee increases to 12 x $ 120 or $ 139 per month and is therefore no longer profitable.

Alternative to CoSchedule

We are currently testing the sensible ones Alternatives to CoSchedule and report here as soon as practical experience is available.

Photo source cover picture: © Melpomene / Fotolia 2016