How does happiness smell

Scent of success"Happiness smells like a vacation on a yacht in the Mediterranean"


How does money actually smell? And what makes an eau a bestseller? We ask these and other questions in our series "Scent of Success" the best perfumers of today. This time the industry veteran presents himself Michel Almairac our questions, who was born in Grasse in 1953 and has been working for the French fragrance manufacturer Robertet since the late 1990s. Some of his most famous creations so far: "Cašmir" (Chopard), "Parco Palladiano VII" (Bottega Veneta), "Burberry Body", "Joop! Homme ”and“ Gucci Rush Pour Femme ”.


Which scent motivates you in the morning?

MICHEL ALMAIRAC: I am fortunate to live by the sea. When I open the windows in the morning, a fresh, salty breeze blows into the room.

Which grade or composition is ideal for a CEO?

Fine woods definitely exude strength and stability thanks to their intense finish. Aquatic, spicy and ozonic notes that exude elegance and daring go well with it. The perfect combination for a top manager and all men who have to face new challenges every day.

What smell describes your childhood?

I grew up in the perfume city of Grasse, and from day one you are surrounded by countless scents: mimosa in February, orange blossoms and roses in spring, jasmine and tuberose in summer. And that's just a small selection.

Which fragrance ingredient, which raw material are you particularly inspiring at the moment?

Dark chocolate and the whole cocoa bean.

Which note has unfortunately been forgotten?

Like fashion, perfumery is a constant beginning; you keep going back to the roots to create something new. There are no outdated flavors, because as soon as you combine them with a currently hip, trendy ingredient, completely new aspects of your personality are revealed. This is the case with tuberose, for example, a plant with opulent fragrant flowers that has been known in Europe for over 400 years. For a long time it was considered an oldie, hardly used, and now it is the main ingredient of many bestsellers on the market.

Which perfume do you wear very often in private?

As a professional "nose" I am constantly carrying a new perfume project that I am working on. Before a customer sniffs them, I want to know how they develop on my skin, how the mix of raw materials tells a changing story over the course of the day.

What can you really no longer smell?

I refuse to ban any ingredient. That would mean giving up fantastic new uses for it.

In a nutshell: How does it smell ...
… Luck?

After the wind that carries the scent of spring and orange trees in full bloom to me while I'm on a sailing yacht in the Mediterranean.

... success and money?

Like the terms themselves, the smell of success and money is extremely fleeting. According to a proverb, at least money shouldn't stink ...

... love?

Like a lipstick, like iris and violets. Elegant and enchanting.

… Silence?

Like wild lavender that blooms in the small mountain community of Caussols in summer. Peace reigns up there. Only the air is in motion and lets this wonderful scent draw to us into the valley.

… Fun?

Gourmand notes like caramel or marshmallows.

What is the special challenge in men's perfumery?

There are generally no (more) rules in perfumery. But masculine fragrances are challenging because it is not easy to invent something new within their traditional structures. Brands and us perfumers have to work particularly closely together.

What perfume will we be spraying in 2030?

In my opinion, our industry has reached a turning point in its history over the past year. This has to do with the pandemic, but also with the increasingly dynamic social changes and the consequences for the taste of customers. In 2030, natural raw materials and authentic, intimate compositions around them will be the heart of every perfume.

Which perfume is your absolute evergreen?

This is "Eau Sauvage" by Dior that Edmond Roudnitska created in 1966. Fresh citrus notes and for the first time with the synthetic fragrance Hedion, which is often used today, which has a note similar to jasmine.