How do I create a video ad
How do I create YouTube video ads?
How do I create YouTube video ads?
YouTube offers you the opportunity to be individual and creative Show to switch in different ways. You must have a YouTube account to get this chance. Your account shouldn't be empty, but should be played regularly with high quality content.
A Google AdWords account is also required. In addition, the ad reservation is processed and offers you further advantages. For example, comprehensive statistics and valid click rates as well as evaluations are displayed with which you can better analyze and understand advertising.
Ad reservation occurs a few minutes later and is not difficult. On YouTube there are different options for the target audience, the targeting and also the type of your ad. This is a great benefit to you, so you can YouTube ads Tailor your audience based on age, gender, location, and interests. This way, marketing is much more effective because only real prospects get advertisements so that the product or service can be better sold.
There are 6 different formats for YouTube ad:
YouTube offers its users various advertising options. The variant you choose is up to you. I would like to give you an overview of the possibilities and thus introduce you to all formats so that you can make a better decision.
1. Screen images
Video recommendations on the display ads page are displayed directly on YouTube to the right of the main video. This type of screen is particularly suitable for viewing on computer and laptop desktops. The regular dimensions here are 300 x 60 or 300 x 250 pixels. Since the screenshots do not appear in the video, they are not perceived as annoying and still stand out.
2. Overlay ads
Unlike display ads, overlay ads appear at the bottom of the main video. These are also delivered on computers and laptops and can be 468 x 60 or 728 x 90 pixels. Overlays are banners, text strings, or animated banners that users can manually close. Since this type of screen is displayed in the video, this variant is noticeable and can, under certain conditions, be perceived as annoying for the user. However, there is definitely a huge increase in visibility that can be achieved with the overlay display.
3. Disposable Video Ads (TrueView Video Ads)
Skippable video screens are displayed in full screen mode before, during, or after the main video and can last up to three minutes. However, the user has the option to skip the promotional video after five seconds. This ad format on computers, laptops, mobile devices, television and game consoles. This type of YouTube advertising can be perceived as very effective and, on the other hand, very annoying, as it is very noticeable and has to be actively skipped by the user.
4. Non-Disposable Video Ads
Videos that cannot be skipped are displayed in full screen mode regardless of the device. This YouTube ad format is also shown before, during or after the main video, but with the difference that the user cannot skip the ad here. Non-skip video ads are typically 20 seconds long and are one of the most popular ad formats for YouTube users. Although the advertising effect is significantly higher than not clicking, users often have the option to forego video entirely. For this reason, it is important to have as much fun as possible in the advertising in order to grab the user's attention.
5. Buffer images
Such YouTube ads are also shown on computers, laptops and mobile devices. Bumper ads appear before or during the main video and are up to six seconds long. This ad is also known as the mid-roll because it cuts the main video and the user needs to remove that cut. This makes the non-skipping ad type particularly effective, but it can result in the user continuing to post the content along with other ads.
6. Sponsor information cards
Flashcards are small calls to action that appear for a few seconds in the top right corner of the main video. By clicking on these cards, users can get additional relevant information about the video content. The screen cannot be clicked. After a certain period of time, an “I” symbol for “information” appears. With a mouseover or a click, the user can see the entire contents of the index cards. This form of advertising is also suitable for computers, notebooks and mobile devices and is available in different sizes. Since such advertisements are very confidential and the user can decide whether to accept the information offered, the information cards are also less annoying. Some products are increasingly being used where they are marketed in videos and additional information about these products will add value to the user.
Image source: https://www.adwordsturkey.com/youtube-rvertis-modelleri-2019-tum-formatlar/
What does YouTube advertising cost?
Of course, the price is also decisive for platform selection and ad design. As with ads on Facebook and Google, the price and cost of your ads on Youtube depend on the respective ad format and the length, your budget and the duration of the advertising campaign. The timing of the circuit can also affect the price. However, it's important to only know the payment when users are viewing, clicking, or interacting with the ad.
How to Open an Effective YouTube Ad and Make Money
We want to provide a step-by-step guide to help you start an effective advertising campaign on YouTube. Here only the most relevant points are considered and presented in detail, so that there are no clear questions in the end.
1. Create a campaign: name and type
The first step begins after signing up for Google AdWords. It is important that your Google AdWords and YouTube channels are connected. Then you choose a YouTube campaign or a campaign type and a suitable name for it. Use a title that can be assigned to your product or service. This way you always have an overview, especially if you are running multiple advertising campaigns.
2. Set budget
Here you can set the daily budget for ad clips. However, individual click prices will be set at a later date. You can then choose between a daily budget and an overall budget that can be used to create a campaign. For beginners, it is recommended to choose an overall budget that is spread across individual campaigns. On the flip side, professionals prefer the daily amount because they have more experience with campaigns in general and can predict how much they want to spend here on individual ads.
3. Time period, ad network, position, bid strategy and devices
The start and end dates are important to your campaign. You can either use the automatic function or set it manually or custom. In addition, you need to choose an advertising network with three different options. YouTube search results page, YouTube videos and Google Display Network. The point here is to determine which channels your screen will appear on. Should the ad appear in search results, in a video, or even on partner sites on the Google network?
In addition, you need to enter the language of your target group and how you want to reach your target group. If your target group speaks German, it doesn't make sense to speak English with them. You can see the available languages in the settings. This includes choosing the country. If you have a large audience in several countries, you can also travel to different countries.
In the bid strategy, you need to choose whether you prefer Cost Per View (CPV) or Cost Per Mile (CPM). With CPV, you set the maximum amount you can pay to run your ad. Instead, with CPM, you mark the maximum amount for 1,000 impressions. However, it is recommended for beginners to choose the CPV variant.
The choice of equipment also plays a role. In this area you identify yourself on the devices of your target group and decide where they will see your ad. To do this, of course, you also need to know which devices your target group is using.
4. Audience and transport
In order for your YouTube ads to show to the right people, you need to define your target audience as precisely as possible. These include characteristics such as gender, age, education, interests, place of residence or income. You should also consider the area you want. This makes your screen more targeted and effective.
5. Upload or search for a YouTube ad
You can now upload your own video or find the right one on YouTube. After the final settings required, such as the ad title and name, and choosing the appropriate ad format, all you have to do is select a thumbnail for the video image. These are the first images people will see before they click your ad. Your campaign is then completed and you must regularly monitor it and analyze it using Google Adwords data.
The purpose of the video content is to trigger interaction with a YouTube user. This means that you want to make sure that the customer buys your product with the ads that you run on YouTube. To do this, you need to involve your target group and offer real added value. Just one product presentation will not convince enough customers. For this reason, information on direct sales should be available. There are always newbies in your target audience who should be included in the topic. There are other users in your target audience who identify better with the topic. You can therefore differentiate your ads between two groups of users.
In addition, your YouTube ads look professional and be emotional, entertaining, or exciting. Moving images can convey emotions better and captivate the viewer in a matter of seconds. Use this feature and create a video ad that can inspire your audience. Call-to-action videos can be particularly interactive. Taking a direct approach can usually get users more motivated and take them with you wherever you go.
Creating a YouTube ad isn't really difficult, but it does require a creative ad to really reach your audience. So take advantage of animated display ads and create entertaining content. Also, you should always watch the viewer to find out if your campaign is successful. You can then use the data to see which ads are working well and which are not. This way you get insights for yourself and you can keep improving your ad.
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