Where does technology meet innovation

Digitization and innovation have led to a wealth of new concepts and applications in almost all industries in recent years. Important drivers of digitization such as big data, the Internet of Things, automated processes, etc. make physical products and services intelligent and create a multitude of new, smart or even disruptive innovation opportunities. They do not "only" change business areas or products, but the paradigm for innovations in the digital environment as a whole:

TrInnovation: innovating in the networked world

In times of digitization, we have to say goodbye to the usual innovation perspective: in the networked world, the focus is not on the product, the service or the business model, but always on all of them three dimensions in an overall system. A new “smart” product, for example, can only lead to a completely new business model with new revenue opportunities in combination with a digital service. We call this systemic and multidimensional innovation concept "TrInnovation".

Setting the direction: digital innovation strategy

Innovation has become multidimensional, and innovation management has become correspondingly more complex. At Fraunhofer IAO, with the technology radar and the digital innovation map, we have developed instruments that support companies in recognizing both technological potential and threats in the networked world at an early stage. Companies and especially top management gain a holistic problem and solution perspective.

Thinking out-of-the-box: technology

Today, pioneering innovations arise primarily at the interfaces between different specialist areas. However, many companies continue to focus their research efforts on their own specialist area and are currently unable (yet) to carry out interdisciplinary and networked innovation. As part of our innovation approach, we use digital channels such as web technologies and services, social media, sensor technology, the Internet of Things, etc. in a targeted manner in order to identify and evaluate the relevant technological trends for companies at an early stage in order to quickly and to be able to use it permanently.

Involve and inspire customers: customer experience

Today, innovation is no longer a classic laboratory activity, but a social process that sees customers not only as consumers, but as knowledge carriers and partners. Outstanding products and services are developed as part of TrInnovation, in which users or customers are specifically integrated into the innovation process. For example, degrees of maturity with regard to user-friendliness, aesthetics and emotion can be measured and developed for the development of really user-centered products with the highest degree of efficiency and ease of use.

Successful together: value network & ecosystem

In the networked world, the innovators themselves must also be able to network in order to be able to develop new business models in an interactive and interdisciplinary manner. However, innovative networking also increases the complexity of innovation activities and places new demands on the design of technological interfaces, network relationships and risk management.

Is your company ready for »TrInnovation«? I look forward to your questions and suggestions as part of our future offensive: "Digital Business Innovation".

In my next blog post, I will present in more detail the success factors that are important from our point of view for innovation work at various levels.

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Theodor Malcotsis

In innovation management, he researches current ways of (digital) innovation capabilities of companies and appropriate change processes. Enjoying ongoing changes requires early recognition of their meaningfulness!

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