Is drawing important for defusing graphics
The main principles for using grids. Handbook for communication design, layout and design with many examples for web design and print projects.
Design grid - the alpha and omega of good design work
Whether web design or print layout: grids are the basis of many communication projects. They structure the space and thus help readers and viewers to orientate themselves and to grasp information quickly.
This basic work with 100 precise design rules conveys how you can use grids for your layout or for your design projects:
• Introduction to designing with grids: Basic structures and important components, creating order for readers and viewers, defining areas with color
• Concrete examples of a successful layout with a wide variety of grids, formats and fonts
• This is how designers set Colors, pictures and graphics successfully a
• Completely revised new edition of the manual for training and practice
From the grid to successful communication design
A grid only provides a basic structure. A distinctive design is only created through free creative use, through playing with and breaking up grids. That is why Beth Tondreau, head of a design agency and lecturer in New York, gives the reader many practical tips for good layout and successful design:
• Working with single and multiple column grids and the interaction of typography and grid
• Include tables, diagrams and infographics
• Break open the grid, create rhythm and dynamics
• Design applications for print, desktop, tablet and smartphone
• Examples of successful communication design from design offices around the world
In today's flood of data and images and the multitude of media and formats that have to be considered, design grids are once again indispensable - both for young professionals and experienced graphic designers. With this book as a reference work and source of inspiration, every designer and media designer is well equipped!
Long working hours, chaotic work processes and selfish colleagues have always been taken for granted in the creative industry. Obviously, one thinks that such conditions can be afforded in the creative field - as if they were a prerequisite for great work performance.
In fact, such a poisoned corporate culture is the enemy of all creativity. Paul Woods shows how this time bomb can be defused by creating a working atmosphere that benefits everyone. Whether director or junior, agency or customer side, in the areas of design, advertising, publishing, fashion or film - in this book everyone will find amusing and blunt reading full of anecdotes and illuminating flowcharts for self-analysis. There are also many exercises and action plans for better, i. H. more productive ways of working.
All of this results in an amazingly simple strategy that can be easily integrated into everyday work and leads to the result that the team becomes happier and more productive and ultimately even more successful.
In a nutshell:
• Amusing and blunt reading full of anecdotes about the working world of creative people
• Tips and checklists for effective and better collaboration for employees and managers
• Foreword by Erik Spiekermann
Sockwell, Felix; Potts, Emily
Visual symbol development and design
How do I create a logo? How do I design the perfect icon?
Icons, logos, pictograms - there are many different areas of application and names for drawn symbols, all of which have one thing in common: They are a kind of universal language, they replace words and sentences. True to the motto: A picture says more than 1,000 words!
But how do you design the perfect icon, the perfect logo? Artist and designer Felix Sockwell takes us on a journey through the symbol design process. Using real case studies, he shows how the design concept changes over the course of the project. You accompany the visual approach in the initial conception, receive explanations of the design changes in the course of the project and finally learn the psychological principles based on which the end results work.
- - Detailed description of the creative process behind the development of visual symbols
- - 44 real case studies from the areas of "interactivity", "branding", "editing" and "navigation": from the iTunes logo to the redesign of the Monopoly board game and navigation on the New York Times website
- - A look behind the scenes of well-known designers: brainstorming, further development of the first drafts through to the final designs
- - With an excursus for clients: How do I find the right logo designer for me? And how am I writing right?
Everyone who looks at this picture must recognize the same thing or the symbol has failed
Symbols and icons provide instructions and information - they must be simple enough for everyone to understand, but meaningful enough that they don't cause confusion. Not an easy task for designers.
This is one of the reasons why Felix Sockwell has bundled his case studies into categories - different requirements lead to different graphic solutions for icons and logos. A reader guide on a website requires different symbols than the consistent branding of a well-known brand. Let yourself be inspired!
Creative ideas for designing and drawing alphabets
This volume presents the necessary tools for hand lettering and introduces various types of fonts: Each step is explained in an understandable manner and accompanied by photographs, in order to approach the drawing of letters with serifs, sans serif and finally also cursive fonts. Playful and decorative implementations are included as well as clear alphabets. In order to present the variety of styles, the author invited four international type artists to design new alphabets with her - an exciting mixture that encourages experimental hand lettering.
Breidenich, Christof; Pohl, Holger Nils
Words, pictures, tools: the new design process for companies, organizations and brands
Nothing occupies creative minds, entrepreneurs and managers more than the questions: How do innovations come about? What sources can the original be drawn from? And this is exactly where this volume comes in: The authors fall back on the expressiveness of historical images, which they analyze for current design tasks. Her creative process illuminates the visualization methods and stories of the past, which have already proven their effect, and transfers them to the visual language and communication requirements of today. In addition to explaining these often astonishing parallels between historical pictorial messages and contemporary design solutions, the two authors provide practical tools for your own use that make you think outside the box and thus challenge and promote the creative process in a completely new way. An exciting and new approach to develop original solutions in a well-founded manner, both alone and in a team!
Heller, Steven; Anderson, Gail
Inspiration from 50 masters in their field
In addition to your own ideas and creativity, good graphic design is based on key elements that can be learned and trained. For this purpose, Steven Heller and Gail Anderson help analyze outstanding works by the world's most renowned designers: From Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody and Jessica Hische to Fons Hickmann, Paul Rand and Stefan Sagmeister to Seymour Chwast, Otl Aicher, Paul Sahre and Christopher Niemann - first-class projects by fifty creatives are examined in terms of creativity and techniques. How can information be visualized more clearly? How can solutions be emotionally charged? Finally, the authors bring craftsmanship and conception together, explain how the form can nestle around the content in different ways - humorous, typographically or with the play of perspectives. Last but not least, a detailed chapter is devoted to storytelling. A comprehensive workbook that will accompany newcomers through their training.
Illustration in communication, advertising and editorial design is on the rise - but the competition among budding draftsmen is just as great. Marking out one's own terrain, in which one throws off arbitrariness and arrives at one's own individual line, is the key to success here. In this book, comic artist Frank Plein shows that your own style does not come about by chance. In short lessons, both with the help of workshops and with the support of the work of renowned cartoonists, comics and illustration, it is shown how your own lines can be perfected.
Ambrose, Gavin; Harris, Paul
Based on theoretical principles and the changing aesthetic understanding of layouts, the authors show the influences of layout design on art, product design and architecture. Illustrated and vividly described with numerous excellent examples, they illuminate all aspects that are relevant for the designer. A volume that is aimed at students in the fields of graphic design, photography, new media, industrial and product design, but is just as informative for the old hands of the creative industry.
Wachsmuth, Nikola; Glasses, Heike
The guide for graphic designers and journalists
Editorial design used to be called simply 'cover and magazine design'. That doesn't sound as fancy as the English name, but it goes to the heart of what one could also translate as 'editorial design'. The job description behind it couldn't be more exciting, because it comprises four professions in one: graphics, photography, typography and journalism. An editorial designer must have knowledge and skills from all sub-disciplines: creative creativity, image feel, typographical knowledge and journalistic interest. The expanded edition of 'Editorial Design - Magazine Design' is aimed at both journalists and graphic designers. It shows the basic rules for a successful magazine design using many practical examples. This includes title design, interior layout, typography and magazine dramaturgy. The aim of the book is to teach the craft of editorial design didactically. These guidelines will not only open the eyes of designers and journalists alike, but also sharpen their eyes.
Kuck, Franz W .; Stang, Christian
Line and word spacing, numbers, auxiliary and word characters, accents, hyphenation rules, lists, numbers, correction characters, etc. With over 100 practice questions
All too often in everyday life we come across apostrophes set at will and we are often sold hyphens as hyphens. The 'icing on the cake' is and remains a correct microtypography! This manual puts an end to uncertainties: After a detailed introduction to the topic, Franz W. Kuck and former Post employee Christian Stang, who became known as the 'spelling pope', shed light on all relevant aspects of the topic, such as line spacing, auxiliary and word characters, Accents and ligatures, highlighting, lists and the setting of numbers and times. An indispensable reference work for anyone who works with texts. With over 100 practice questions.
Ambrose, Gavin; Harris, Paul
In the successful BASICS DESIGN series, relevant case studies are used to get to the bottom of important design techniques and fundamental principles of creative work. Layout is the systematic combination of design elements in relation to the space they occupy. Layout can therefore be understood as the management of form and space. A good layout safely guides a reader through complex information. 'Layout' deals with both the practical and the aesthetic aspects of this design process, regardless of where the information is presented: magazine, monitor or bubble bath bottle.
The typographer follows many guidelines that help him to create a designed text from the manuscript. He knows whores' children and cobbler boys, has probably also heard of the golden ratio, and therefore knows that there is a lot to consider when doing typographical work. So now ten duties? In writing, too. And none of them have anything to do with font sizes, indentations, small caps or table typesetting. 'Type rules. Rather, the Ten Duties of the Typographer takes up the characteristics of typography that are all too easily forgotten when designing the text. The 'duty to read' is a reminder of the very prerequisite that the typographer should be able to master, and 'the duty to be well rested' warns him against too much enthusiasm when designing 'pork belly ads'. This book illuminates the life of a typographer in an entertaining way and does not save with self-critical swipes. For this, the reader is ultimately rewarded with the 'typographer's right'.
Martin, Bella; Hanington, Bruce
Research and analysis are the starting point of any design solution, although they can be approached differently. 'Design methods' clearly explain which processes are available, when they are best used and how they ultimately lead to the optimal design strategy. 100 starting points, which also include interdisciplinary teamwork, show new, but also proven ways to approach the next challenges innovatively and purposefully. A compact workbook that can be consulted again and again.
Graver, Amy; Law, Ben
This comprehensive volume is dedicated to the grid as a central design element: From the basic structures to details such as font and column width, white spaces and reading flow to the systematic organization of information, the necessary elementary knowledge is developed, which ultimately becomes exciting, appealing, but above all working page layouts. The practical examples used highlight various media and design elements such as illustration, typography or color. An instructive basic book that leaves no questions unanswered and should therefore not be missing in any design library.
Understanding visual communication requires knowledge of how visual language works. For a theoretical approach to art and design, terms from the science of signs, semiotics, and linguistics, linguistics, often have to be used. For a better understanding of the invisible processes triggered by visual signs, important terms from semiotics are explained in this book and the functioning of contemporary visual works is explained on the basis of corresponding semiotic theories.
Step by step to your own masterpiece
Mangas exert an unbelievable fascination - no illustrator who has not yet dared to try this idiosyncratic comic style. In order to perfect your own drawing technique, this new release not only provides a wealth of inspiration, but also easy-to-follow step-by-step instructions for the perfect comic. The successive workshops on a wide variety of topics were put together by renowned illustrators; the reader gets to know different approaches, ways of working and expressions. Whether created using digital or traditional drawing techniques: The first-class examples make you want to get to work right away ...
Evans, Poppy; Sherin, Aaris
The tools of the trade for graphic designers
A 'Duden' for graphic designers that contains all the details that you can often not remember: from the most common correction symbols, abbreviations, dimensions and units to image file formats, halftone rasters and optimal scan resolutions, font dimensions and selection, paper and envelope formats, folds -, printing and finishing processes, binding methods - all relevant questions can be answered with this 'first aid book'. Clearly divided into twelve chapters, every creative has all the basic information ready that could be important for the next job.
Especially after completing their studies, designers are often at a loss: where should their professional journey go? Equipped with the manual skills and your own creativity, the route is far from being set.This volume conveys all the knowledge that is hardly or not at all discussed in training: How do I find a job? Is self-employment an option for me? How do I run a studio? How do I market myself? How do I manage to deal successfully with customers? And above all: How do I sell creativity and not myself? Only after reading this practical and realistic guide, which underpins the various topics through interviews with renowned designers, are you really fit and strengthened for everyday professional life.
The most important tips for your successful application
Nothing is more difficult than your own marketing, especially creative people notice this again and again. While they can easily help their customers get conciseness in the market, they often don't know how to get their own light out from under the infamous bushel. That is the end of it - these specific guidelines help creative people to position themselves in the industry and to sell their work adequately. This includes the exciting compilation of a meaningful portfolio according to subject areas as well as the design of your own website, the development of a network, the development of a résumé and ideas for self-promotion. Checklists and the presentation of various alternatives are underpinned with examples from practice and thus encourage active self-marketing.
Dabner, David; Calvert, Sheena; Casey, Anoki
Success in eight lessons
The comprehensive basic course for everyone who wants to gain a foothold in the graphics scene gives an instructive overview of the numerous fields of work of a designer. Starting with the conceptual work, the reader is guided through various digital and analog media areas - with plenty of illustrations, he gets a feel for the requirements placed on the design. Digital image processing techniques are just as much a focus as the creation of moving images and the creation of websites. The supplementary exercise instructions for applying and deepening what has been learned make the volume a practical workbook that provides newcomers with targeted training.
Representation technology and design, the completely revised and expanded follow-up volume to the successful title Representation Technology, shows idea sketches, renderings, handicrafts, drawing equipment, processes and arrangements. In addition, the book contains chapters on the basics of drawing, the use of various drawing media and many examples from all areas of design: An indispensable and practical guide for designers of all disciplines, technical professions, studying, teaching and creating portfolios.
Typeface not only conveys content - it is often part of it: Typography can structure and weight, it can be elegantly restrained or it can stand out loud in the foreground. There is never just the one 'right' one for a design concept, but the design expression and therefore the message changes depending on the font choice. Ina Saltz uses countless examples to highlight what type can and must do: the author has worked out one hundred principles that the designer can use to guide him. The volume is extremely exciting, instructive and understandable and is therefore an indispensable, complex and lively guide to all fundamental typography issues.
Ambrose, Gavin; Harris, Paul
Structure or pattern of lines that serve as a framework for arranging the elements of a design
In this book, design grids are illuminated as a fundamental design component in order to give budding creatives and established designers extremely practical assistance. A number of case studies explain specific areas of application to the reader and contrast them with the instructions for creating design grids. So not only the technical implementation is focused, but above all it is also made very clear why this intensive preparatory work is necessary at all. Anyone who has internalized the various, basic design principles will be very well equipped for their future professional life!
Voigtländer, Michael; Pechstein, Tobias
Exemplary fashion and advertising poses for photography, illustration and graphic design
Putting people in a certain pose and depicting them is an essential part of staged photography. In addition to photography, the pose can also be used as a meaningful design tool. Posing can be used in graphic design, painting, illustration and in all other areas of creative work. Knowledge of different poses and their effects is an indispensable part of the creative process. The book illustrates the most frequently used poses in fashion and advertising photography, researched from 10,000 fashion and advertising photographs from the last 50 years. Posingbook gives tips for aesthetic depictions of people and for targeted expression control of the model. The book is intended to help with typical sources of error and shows ways of increasing the advertising effectiveness of images with the help of geometric shapes.
Theory and context
For a longer period of time, the illustration as the predominant design element is experiencing a kind of renaissance: whether in advertising or in the editorial area, on packaging or in website design - illustrations are again popular. And the professional image of the illustrator has also changed as a result. He is not only an executive body, but a designer who has to think himself into the target groups, take into account the economic goals and keep an eye on the overall appearance. The volume outlines this new positioning, provides orientation for work organization and expansion of one's own profile and thus helps the illustrator to achieve the status of the art director with all his tasks. Numerous case studies round off this instructive new publication.
A currently very topical topic, dealt with compactly in one volume: customer and employee magazines are springing up like mushrooms, the number of new publications of general-interest magazines is greater than ever and daily newspapers are implementing new formats. This means that editorial design is also an area of activity for the design industry with great potential for growth, but which requires specialist knowledge. 'Editorial Design' sums up the basic requirements of an appealing and successful layout, explains fixed components of a publication, conveys the essential basics of typography, image use and production, and introduces style-defining titles and their designers in numerous case studies.
Drawing skills, concept sketches, computer systems, illustration, tools and materials, presentations, production techniques
Despite the computer age, a solid technical training is still what studios and agencies want from their designers and is essential for successful work. But drawing and computers are no longer mutually exclusive - even if this point is often neglected in training. Alan Pipes combines the possibilities in the best possible way and, in addition to classic tools and materials such as markers, airbrush and paper, also introduces new instruments such as drawing boards and computer programs and how to use them. Informative case studies report on the conceptual approach to drafts, through the presentation at the customer, to the implementation of the product - an outlook on future possibilities successfully rounds off the well-founded volume.
Conception, design, manufacture
To compose a song is certainly much easier than to dedicate oneself to an opera. And so the design of a book is one of the most comprehensive design tasks that requires careful planning in advance: Conceptual considerations, the definition of the type area and layout as well as the design of the cover all contribute to the success of a coherent book. In order to bring all these elements together into a harmonious whole, this volume is an indispensable guide for young but also experienced book designers. Clearly structured and illustrated throughout with photos and diagrams, the reader is guided through all stages of book production through to the final printing and binding.
Ambrose, Gavin; Harris, Paul
'Good typography is what a good servant might have been: there and yet not noticeable; inconspicuous, but a prerequisite for well-being ... ', that's how Jan Tschichold once put it. However, basic typographical knowledge is essential in order to achieve this ambitious goal in designing with font. Gavin Ambrose has therefore summarized the basics of typography in a practical and streamlined volume, which uses many award-winning works to show what is really important when designing and with type. An ideal introduction, especially for students and newcomers, to familiarize themselves with the typographical basics and at the same time an encouragement to experiment with fonts yourself. Because you can only win the creative game if you know which rules are being played.
Ambrose, Gavin; Harris, Paul
Visual information, next to layout, typography and color, the most important design element
In the BASICS DESIGN series, relevant case studies are used to get to the bottom of important design techniques and fundamental principles of creative work. Detailed descriptions, technical information and meaningful illustrations offer the reader a comprehensive overview of contemporary design. Graphics & Illustration deals with, among other things. the topics of resolution, CMYK and RGB, bitmaps and vector graphics, four-color separations, special colors, duotones, tritones and quadtones, regulating images with different tonal values, color channels, screen printing, illustration, photography, filters, gradual uncovering, coloring of images, technical terms from semiotics , Cognitive and denotative meaning, typogram, synecdoche, metaphor, metonymy, likeness, analogy, paradigm, continuity, juxtaposition, panorama, pattern, reportage photography, sequence of images, image processing, photomontage, collage, montage, trimming, trompe l'œil, pointillism, silhouette , Icon, symbol, pictogram, photogram, raster image, color raster image, overprinting of colors.
Books, brochures, catalogs
Experimental Formats 2 examines all aspects of design from the simple side to complex retail packaging. Outstanding projects are analyzed using case studies of professional experimental work. With a view to proportions, formats, materials, printing, folding and binding techniques, Experimental Formats 2 offers designers a wealth of new ideas and inspiring suggestions for their own practical applications. In addition, material innovations are examined, such as tear-resistant plastic, PVC, luminous inks and new binding techniques. Experimental Formats 2 itself comes in an experimental format with a double-fold cover. Together with the comprehensive glossary of terms, the book offers valuable help and inspiration for the future of 2- and 3-dimensional print and graphic design.
Ambrose, Gavin; Harris, Paul
In the BASICS DESIGN series, relevant case studies are used to get to the bottom of important design techniques and fundamental principles of creative work. Detailed descriptions, technical information and meaningful illustrations offer the reader a comprehensive overview of contemporary design. Typography is the means that gives a written idea its form. The selection of this particular form has a significant impact on both legibility and the emotion it triggers in the reader. Effective use of typography can provoke, calm, represent political or philosophical movements or express the individuality of a person or a company. There are thousands of typefaces, ranging from clear, easy-to-read to flashy, dramatic or handwritten forms, which are used in posters and advertisements. Typography provides an in-depth analysis and an outlook on how typography affects other design aspects. From the content: font, classification, typesetting, design, implementation, practice, glossary.
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