Is innovation and entrepreneurship a good major

Business schools in a frenzy of innovation

The American Accreditation Authority for Business Schools - Association to Advance Collegiate Schools of Business (AACSB) - has examined the mission statements of its 733 members: 28 percent of them use terms such as "innovate", "innovation" or "innovative" to describe their courses .

But there is criticism of the course content. Brainstorming and brainstorming are too much in focus, while how ideas can actually be implemented is neglected.

"Making something out of a very good idea is innovation," says Robert Sullivan, dean of the Rady School of Management at the University of California at San Diego. That is why he and the AACSB have set up a task force to deal with the Improve innovation teaching at business schools.

Use social networks

The Pamplin School of Business at the University of Portland tries to close the gap between theory and practice with an undergraduate degree in entrepreneurship and innovation management.

"We want innovation to become a real science, not just an art form," emphasizes Sam Holloway, assistant professor of management and entrepreneurship, who oversees the study program that was introduced in the fall.

Students learn how innovations can reduce product manufacturing costs or how social needs can be met in developing countries. This also includes making use of available resources such as widespread social networks. Case studies highlight the difference between an interesting idea and a workable idea.

And what do you do with it?

According to Holloway, the graduates are waiting for jobs in product design at prestigious companies such as Nike or Boeing, but also at startups. But the good job prospects are still wishful thinking. The first year of graduates has yet to prove themselves on the job market.

The School of Management at the University of San Francisco is also jumping on the innovation train. Her Master of Business Administration was recently called "Entrepreneurship and Innovation". One of the graduates of this degree is Stephen Walker. The 24-year-old had no problem finding a job after completing his studies. During his studies, he took courses on topics such as problem-solving and risk management It has paid off now that Internet companies such as Groupon and Netflix are causing a stir with their success stories. Stephen now works for the Startup Trade Show Internet. The five-person team provides trade fair exhibitors and major event organizers with Internet access.

Blessing for business schools

Companies' insatiable thirst for innovation has proven to be a real windfall for business schools with executive education programs. Last fall, the Tuck School of Business at Dartmouth College, New Hampshire, offered a five-day management course entitled "Leading Innovation: From Idea to Impact" - for US $ 11,000. The 30 places were quickly filled Participants included high-ranking representatives from tire manufacturer Goodyear and medical device manufacturer Medtronic.

In the battle for the best continuing education offer, the business schools are in tough competition. The Haas School of Business at the University of California launched a new course offering in 2010 called "Berkeley Innovative Leader Development". The aim is to train managers who not only have innovative ideas, but can also put them into practice The gradual further development of products, services and processes is in the foreground for Dean Rich Lyons. Over time, these changes could result in competitive advantages. "We are not interested in quick success".

With the wide range of further training opportunities in innovation, the gradual further development of one business school could prove to be quick success elsewhere.

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