Why does a company need a sales promotion

Why Marketing Is Important To Every Business

February 22, 2018

What is marketing and what does it do for me?

Marketing is the consistent alignment of the entire company with the market. It should recognize market changes and shifts in needs in order to build up competitive advantages in good time. Even if you have a small business, you want to achieve goals with the production of a new brochure or flyer. Sometimes a short-term goal is enough to bring a breath of fresh air into your own company. However, we would like to give you a few points to think about. We would be happy to support you with your planning.

Do you know where and how to address new customers? How do you keep your existing customers? What media do you really need? What functions does your website need? Does Email Marketing Make Sense For Your Business? A marketing concept is used to answer these questions. Here you can easily orientate yourself on a few points.

What is a Marketing Concept?

The marketing concept includes 6 phases

  • Situation analysis: Current state, future developments, market research
  • Marketing goals: Sales, turnover, price level, market share, awareness, customer satisfaction, customer loyalty, brand image
  • Marketing strategies: Determining how the set goals are to be achieved
  • Marketing measures: Define the means and measures to implement the strategy. This is where the marketing mix comes in.
  • Marketing budget: Cost planning
  • Marketing controlling: Measurement of the effectiveness of the marketing measures

Marketing measures include the 4 pillars of the marketing mix

  • Product policy: Analysis. Planning and implementation of product changes and services, brand policy, packaging and naming
  • Pricing policy: Definition of the conditions - basic price, discounts, bonuses
  • Communication policy: Internal and external corporate communication using communication instruments such as classic advertising, direct marketing, public relations, sales promotion. Fairs etc.
  • Distribution policy: Here it is decided how the product will find its way to the customer.

Do i need this

If you are now wondering whether this would also be useful for your company or whether you are already doing quite well, then maybe ours would be free marketing quick check something for you. Let us give you initial feedback on your company's presence free of charge and without obligation and then decide whether we can support you on the way to your success.

Request a free marketing quick check now