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Startup founder: Germany's ignored future (including raffle)

When it comes to company founders, even the most vicious business journalists become cuddly kitties. The otherwise aggressive “Manager Magazin”, for example, sings Wagnerian hymns of praise to Germans such as Heinz-Horst Deichmann or Hans-Peter Stihl in its Hall of Fame. The "Handelsblatt" also chooses the ugly Anglo-Saxon word for its hall of fame for medium-sized businesses (by the way, this is recommended for fans of uninspired Flash graphics) in which people like Albert Boehringer or Carl Zeiss are honored.

These founders from German history are glorified in these times and presented as great role models. Rightly. It seems that such personalities no longer exist today. And it is precisely here that German business journalism turns out to be an eternally yesterday and progress-ignorant history cabinet.

Because seldom has there been more founding than today. Only: it's about the internet. And the journalist doesn't like the internet.

Practically all business media misses what is happening in Berlin. The capital, which has been practically business-free since the Second World War, has become one of the most exciting startup locations in the world. Two years ago, however, the industry was dominated by copycats. It was a kind of sport to take over and adapt a promising business idea from the USA as quickly as possible.

But that has changed.

The number of original ideas is increasing, international investors are on site, the first globally successful startups are springing up unnoticed by the media in Germany. For example, there are the 6 child prodigies who designed Wunderlist, currently the best to-do app for the iPhone. Here are their impressive user statistics:

Or the opinion portal Amen, which Techcrunch has already reported on thanks to investor Ashton Kutcher. And of course Wooga, the number two Facebook game provider. Whereby Wooga with 100 employees and two newcomers a week is actually no longer a startup - but a medium-sized company. Recently, a number of the capital's founders came together and called for action to finally be taken against the prejudice “All just copycats”. But exciting things are not only happening in Berlin. Ibo Evsan with his Fliplife gets at least a little media exposure - but that makes him an exception.

Because Germany is indulging in “Everything was better in the past”. This affects the media as well as politicians who do not recognize that startups mean jobs with a future. And that also applies to established managers who do not network with founders and hall-of-famers of the future.

Can that change so quickly? Somehow it has to. Because it's about jobs and the future of Germany as a business location. Right now we're very, very good at building cars. Only these are in the foreseeable future no longer in such terrible demand as they were in the past. Anyone who speaks of future technologies and a lack of engineers should then begin to deal with and promote the new generation of technology founders.

An opportunity to do this - attention, now comes the advertising part - is the start-up conference Advance, which will take place on September 19 and 20 in Cologne.

(Note: I'll be the moderator there for two days for a fee.)

The organizers have made two free tickets available for readers of the indiscretion. So if you want to go to Cologne, please write your current most exciting German startup in the comments. The two tickets will be raffled individually among all commentators (legal action excluded; draw on September 5th).