What is Nintendo's Most Valuable IP

Super Mario Bros .: Shrink-wrapped NES game auctioned for $ 660,000

The 1985 platform Super Mario Bros., developed for the Nintendo Entertainment System, has now been auctioned for a record $ 660,000. It is currently the most valuable video game in the world. The former record price for a game was exceeded by far at the auction.

$ 660,000 for an NES game

Super Mario Bros., first published on September 13, 1985 for the Famicom home console under the original title "Sūpā Mario Burazāzu", achieved a sale price of 660,000 US dollars during an auction by Heritage Auctions, one of the world's largest auction houses for collectors' items. The copy is a shrink-wrapped and sealed version from the Christmas business in the USA from 1986.

The game, developed under the direction of Shigeru Miyamoto, was released on December 14, 1985 for the Nintendo Entertainment System (NES) in the USA and only appeared in Europe in September 1987.

The former owner, now richer by 660,000 US dollars, had "forgotten" the game in his desk drawer for over 35 years.

It stayed in the drawer of my office desk all the time since the day I bought it.

Seller of the game

The previously valid world record was "only" 156,000 US dollars and was also set by a copy of Super Mario Bros. The specimen that has now been auctioned is a very rare edition of the game.

This particular copy was produced in late 1986, and it was one of the earliest examples to be sealed with plastic shrink wrap rather than a sticker.

Heritage Auctions

The new owner is already accepting new bids for the valuable game from US $ 990,000 on Heritage Auctions.

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Source: Heritage Auctions