How cold email tactics work
Customer Acquisition by Email - The Ultimate Guide to More Customers Through Email Marketing
Email marketing remains one of the most popular forms of customer acquisition. With e-mail as a medium, there are numerous advantages that you can use to attract and retain customers in your day-to-day operations
- Inexpensive implementation of campaigns
- Easy coordination and monitoring of the success of the campaign
- Efficient communication with immediate feedback
But what exactly should you pay attention to in order to ensure the success of your campaigns and how does successful customer acquisition by email work? Like customer acquisition by phone, customer acquisition by email is a process. You may remember the online dating example.
In the following we show the ideal-typical process of e-mail customer acquisition and the various sequences within the e-mail acquisition. Like any form of acquisition, customer acquisition by email is a process that can take several weeks or months.
If you are more interested in the subtleties and tricks, here are the techniques that can fine-tune your emails and make the difference.
How to generate leads with email marketing
Do you have a great product or service that you want to market via email? Then you have to activate your contacts first! This means that you have to generate leads from purchased or specially compiled, ogranisch grown E.Mail lists. Provided that you also have the postal addresses of your contacts, we recommend a combination of mail acquisition and direct mail.
Attract attention in the first e-mails with your subject line and the first introductory sentences so that as many potential customers as possible read your e-mail, become aware of your offer and generate interest in some. Show The first e-mail MUST be right!
The following are decisive when generating leads through email:
- The quality of your email contacts
- The fit of your solution
- Topicality of your offer
Sequence # 1 – Master the first contact
As with any form of acquisition, success monitoring is also crucial for e-mail acquisition. First test different subject lines and e-mails, measure the success based on open rates and so-called bounce rates (do the customers jump off immediately, or do you read your e-mail?). Take your time with the conception. Develop a structure and a process with which you are personally satisfied. Ask yourself the question: If you had the problem yourself that your product or service solved, would you buy this product after reading these emails?
Here you can find all the guidelines for successful mail acquisition
Ideally, after sequence # 1 you have already generated the first leads and also made the first sales. Now it's time - don't give up!
Sequence # 2 - Be Remembered
Stay in touch with your customers and make sure they maintain your reach. Regular communication with your existing and potential customers is important - but be careful - don't overdo it! Finding the right balance between advertising content and content that creates value for your customer is important.
The aim of the second sequence is to be in the right place at the right time. It's almost impossible to predict when a potential customer will be ready to buy. They may like your product, but they may not see an urgent need right now or they may not have the wherewithal. At a later point in time, it may look different - so stay in your mind!
Basically: Cultivate new leads who are not yet ready to get involved. These leads are precious and need special treatment on their way to becoming a new customer. Communicate with them in a way that makes them feel valued and highlights your worth to them
Here you can find all the guidelines for successful mail acquisition
Sequence # 3 - Closing the Deal. Welcome your new customer!
Welcome new buyers. After a customer has made a purchase, they enter into a closer relationship with your company. Solidify the relationship, ward off possible alternatives, and lay the foundations for a positive experience. In this way, you create recommendations and endorsements
Make sure the customer feels welcome and feels your presence. Send a welcome package via email. It gets noticed, can be shared, and serves as a reminder of the new relationship. Confirm the customer that they made the right decision and provide simple and clear information.
After making a purchase, you can deepen your relationship with customers to improve the experience. In this way, you have the opportunity to formulate further approaches even after a purchase has been completed and to offer your customers new impulses for further products. For the further development to become a regular customer, it is not difficult to remind the customer of previous processes and to continue to ensure a positive impression with clear information and offers.
Here is the guide to closing a deal
How to Convert Existing Leads into Sales with Customer Acquisition by Email!
The new lead stream
You may already have a list of specific prospects for your product or service through inbound marketing. These leads are precious and need special treatment on their way to becoming a new customer. Communicate with them in a way that makes them feel valued and highlights your worth to them
Make a good first impression and then underline it in email and direct mail. The intent is to be there when you are needed and to be helpful without being overbearing.
Here is the guide for mail acquisition for existing leads
Reactivation of cold leads
One of the bigger challenges is reactivating cold leads. With these it becomes noticeable that the interest could not be converted into sales or deals for previously unknown reasons and there were no replies to the past emails. Reactivating these contacts is a challenge.
You may be able to create a better impression with these customers with a letter in order to increase their attention.
Click here for the guidelines for mail acquisition for reactivating leads
With these techniques, your mail acquisition will be a success
On this basis, mail acquisition is one of the most important techniques when it comes to successful direct mail. As with many other marketing processes, it depends on a uniform and understandable structure with which the success of your own campaigns can be significantly increased.
1) Use the "eye-catching" feature for your subject lines
Many of your customers have a large e-mail inbox. So that your contribution is not rated as spam at this point, you should offer something creative and exciting. This is the only way you can get potential customers to click on your post and find out about the new offers. Buzzwords like “New”, “Announcement” or “Free” are scientifically based as an excellent lure.
2) Build a personal relationship
Personalize your emails to the highest degree possible. Nobody wants to be treated like one in a thousand - including your customers. Our tip: Avoid designs and colorful e-mails, so you avoid your e-mails being perceived as mass advertising. Formulate your emails in such a way that the customer has the feeling that you are only speaking to them. The first important step has already been taken with a direct address by name instead of “Dear customer”.
3) Create an anchor!
Social proof is one of the most effective methods of convincing other people to act. If the acquired users do not yet know whether your offer is serious and understandable, customer references and other factors can ensure the necessary conviction. With facts like this, you can therefore significantly increase the number of replies to your emails.
4) Use the 40/40/20 rule
With the 40/40/20 rule, it is possible to precisely coordinate the measures of your own campaign. 40% of your success depends on the composition of your list, an additional 40% on the structure of your offers and a further 20% on creativity and motivation. Once you have understood this composition, nothing stands in the way of effective improvements to your own campaigns by email.
Present your products and offers as exclusive. With special discounts for customers or limited memberships, your offers appear much more attractive. In this way, you can sustainably boost sales and make it clear what is important.
Draw for regular communication. This makes it possible to encourage the customer in their purchase decision and to convince them with interesting information.
Use the effect of surprise. When your customers don't expect really good deals, these are often the most effective. With a detailed explanation for the customer and the associated personality, your measure will be a success.
You can download the guide here! Please fill out the form and you will be sent an email with the link to download it!
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